Allure Global Solutions, Inc. (Allure Global) has won the 2012 Industry Excellence Award for “Best Entertainment Deployment – Digital Signage” from the Digital Screenmedia Association (DSA), at this year’s Customer Engagement Technology World show in San Francisco for their Digital Box Office (DigiBox™) Solution deployed at The Georgia Aquarium, Atlanta, GA.
The DSA Industry Excellence Award recognizes the best digital signage, mobile, self-service and interactive kiosk technology projects and deployments across all vertical market segments. The Allure Global Digital Box Office solution allows clients to display fully animated content in full color, enhancing revenues and making ticket selling operations more efficient. By integrating to any POS solution, the Digital Box Office can dynamically change content and scheduling times through an easily managed interface from the client’s site or anywhere an Internet connection is available.
At The Georgia Aquarium, the 3 screen DigiBox Digital Box Office Solution is the only ‘on premise’ area for purchasing tickets. “We are extremely excited to work with a world class facility such as the Georgia Aquarium,” says Craig K. Chapin, President and CEO of Allure Global. “Their objective of offering engaging and exciting guest experiences plays extremely well to our objective of utilizing digital signage to enhance the guest experience and impact consumer behavior.”
The solution at The Georgia Aquarium features: Pricing Optimization, an advanced scheduling feature that allows clients to implement new pricing structure to include ‘peak’ and ‘off-peak’ pricing. It is controlled through the Playlist which allows you to add and tailor schedules that can be organized and prioritized by the user; POS Integration, which gives your box office the ability to interface with the POS for pricing synchronization or to make immediate price and content changes via the Web Management Tool – a user friendly interface that allows for easy and instant ‘live’ changes; and Interruption Marketing which takes control of your display real estate simultaneously, bringing focus and attention to the displays.
Through Interruption Marketing, the client is able to educate the consumer on upcoming events, promote new exhibits, as seen in The Georgia Aquarium Digital Box Office Solution, or to spotlight a new product or announcement. “Our goal was to use technology in the most effective way that would inform and entertain our guests while purchasing tickets” stated Jerry Harris, Director, Audio Visual Services for the Georgia Aquarium when he learned about the award. “When we opened in 2005, our ticket pricing was in print. Since the integration of the Allure Digital Box Office Solution, we have the flexibility to change service offerings, promote events, and schedule ‘peak’ and ‘off-peak’ pricing with minimum effort”.
Georgia Aquarium is the world’s largest aquarium with more than 10 million gallons of water and more aquatic life than any other aquarium. Situated in the heart of downtown Atlanta, Georgia Aquarium is a nonprofit organization dedicated to being a global leader in research and conservation programs that mirror the unique and amazing animals seen within the facility. Since its founding, Georgia Aquarium has been committed to inspiring current and future generations through a focus on respectful display, education and conservation of marine mammals and all aquatic species. Aquarium staffs, partners and researchers are impacting the future of our aquatic world by ensuring that guests learn and care about the extraordinary animal ambassadors and in the hopes they become advocates on their behalf. The six distinct galleries within Georgia Aquarium depict different aquatic habitats, ranging from arctic to tropical waters, featuring the largest collection of aquatic animals.
Allure Global Solutions, Inc. is an enterprise software development company providing software solutions and comprehensive services, and support for an array of Digital Media and Point of Sale (POS) Solutions. Their mission critical solutions helps influence customer purchasing behaviors and maximize retail revenues.
Allure Global provides back office capabilities by integrating existing POS solutions and self order systems with Digital Merchandising (DM), Digital Menu Boards (DMB), Digital Order Confirmation (OCU), Digital Box Office (DBO) and Digital Movie Poster (DMP) systems. Allure Global’s in-depth knowledge of POS allows them to help maximize efficiency and marketing effectiveness. Allure Global delivers these results within a highly scalable and reliable architecture, supporting approximately 1,425 installations and over 18,600 devices in seven countries.
The Atlanta-based company also provides in-house comprehensive content creation services. By leveraging their clients messaging, Allure Global is able to positively impact consumer behavior and increase sales. For more information, please visit www.allureglobal.com or call (770) 951-0000.